Director, Digital Content
Jennifer Overstreet is the director of digital content at the National Retail Federation. In this role, she manages the content strategy, editorial direction and publication of content across NRF’s digital platforms, including NRF.com, the NRF blog and NRF’s podcast, Retail Gets Real.
Prior to joining NRF in 2011, Jennifer was a business writer at Perceptive Software, now Lexmark Enterprise Software, where she developed content marketing programs and managed a quarterly magazine.
Jennifer holds degrees in English and journalism with an emphasis in strategic communications from the University of Kansas. She continues to cheer for the Jayhawks with her husband and daughter from their home in Virginia.
Authored by Overstreet
How Sephora evolves the in-store experience
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
Read more
How data drives decisions at TechStyle
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
Read more
Understanding the future consumer
Retail Gets Real episode 159: Andrea Bell, Head of Insight for WGSN, on emerging consumer trends.
Read more
NRF Innovation Lab highlights and the future of AI in retail
Retail Gets Real episode 157: Inside the NRF Innovation Lab with Forrester’s Sucharita Kodali and the founder of Pathr.
Read more
How to retain and recruit talent in a tight labor market
Retail Gets Real episode 156: Experts from top job search site Indeed on the state of retail employment and hiring.
Read more
International retail trends to watch in 2020
Retail Gets Real episode 155: How technology is shaping retail and consumers internationally.
Read more
Le Tote CEO on retail’s evolution
Retail Gets Real episode 154: Go inside the strategy guiding Le Tote.
Read more
UncommonGoods: Creating unique and sustainable retail
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
Read more
Rent the Runway CEO on how transparency builds customer loyalty
Video: CEO Jennifer Hyman shares insight into supply chain challenges and the impact on customer relationships.
Read more
Inside Walmart’s Intelligent Retail Lab
Retail Gets Real episode 152: CEO Mike Hanrahan shares what they're learning about AI in retail.
Read more
NRF 2020 Vision: Retail’s Big Show Preview
Retail Gets Real episode 151: A sneak peek at the industry's biggest event.
Read more
The state of retail heading into 2020
Retail Gets Real episode 150: Where we've been and where we're going.
Read more